Opening for Kentucky Derby weekend 2013, the $9 Million 'Mansion at Churchill Downs' is an exclusive, luxe venue melding the legendary past of the historic track with an exciting future that provides lavish ambience, panoramic views and unprecedented levels of personalized service, elegance and excitement. The concept for the brand identity, an originally designed skeleton 'key' is the members-only access card to this exclusive suite.
 
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Creative Director: Edward M. O'Hara
Brand Identity
 
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