Rivalry Wear is an online sports apparel model in which fans bid on shirt designs and by sharing through social media, ultimately affect the final price. The purchaser starts by bidding and agreeing to pay the opening price of the design. The more fans who purchase the design, the lower the end price. On top of that, shirt designs are pitted against rival designs from other markets. The market with the most sales at the end of the deal then receives an additional discount. All designs are time sensitive focusing on the hottest rivalries and storylines in the world of sports. At it's essence, Rivalry Wear is sports apparel with a competitive edge.
Brand Identity, Apparel, Advertising
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