The NHL Youth Cup is an annual tournament for youth clubs held in and around NHL markets. It gives young hockey players of various age groups the opportunity to compete against other local teams in a weekend long tournament that promotes and celebrates the game of ice hockey. The development of the Youth Cup brand targets young participants with a vibrantly energetic color palette that complements the trophy, the ultimate prize of the weekend festivities.
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Paul Conway, NHL VP of Creative Services
Greg Mueller, NHL Design Director
Brand Identity
