Northern Arizona University was looking to refresh its athletics brand in order to propel them into a bold, new era. The 'Lumberjacks' are found in the unique and picturesque mountains of Flagstaff, AZ. The area is vastly different from the desert, red rocks, and cactus that are synonymous with much of Arizona, and thus creates a unique home for the pioneering, outdoor spirit that the Lumberjack community embodies.
Creative Director: Edward M. O'Hara
Brand Identity, Look Tools Kit, Brand Book, Brand Standards Guide