The Military Bowl is one of the signature events of the annual College Football bowl season not just for its pairing of major D1 athletic programs, but for its pageantry and historical significance. Played annually at the iconic US Naval Academy in Annapolis, MD, The Military Bowl benefits and gives back to USO.
A new title sponsor brought with it a unique and perfect time for a rebrand with the goal of more accurately depicting the game's location along with being inclusive of all branches of the U.S. Military.
Through the collaborative process, a conscious decision was made to shift the visual from the prominently featured U.S. Capital building (which was originally created when the game was played in D.C) to a mark that paid homage to all 6 branches of the Military. This is showcased in the 6 stars that flank the goalpost icon at the center of the mark.
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Brand Identity
