Little League International is the worldʼs preeminent and most respected youth sports organization, inspiring and shaping future generations through the love of baseball and softball. It's core values of community, fun, inclusion, and integrity are traits that make the Little League World Series one of the purest and most joyful events on the sports calendar.
From a design perspective, the challenge was to create a fresh identity system that could express this youthful exuberance while also extending to markets across the globe. The resulting architecture system pairs a bold, electric color palette with a strong, proprietary typographic system.
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Brand Identity
