The Elite One Cup is an organization founded to further unite the youth soccer community through an inclusive, nationwide tournament that welcomes applicants from all U13-U19 teams regardless of their affiliation. Along with developing a name and messaging platform that was unique in the youth soccer space, the identity system needed to be bold and modern in order to help propel youth soccer participation forward. The identity also had to convey the legitimacy of a national tournament while having the high end flare of an event that young participants would aspire to take part in.
Work done in collaboration with Enliven
Naming, Brand Identity, Brand Standards Guide