Dick Clark Productions (DCP) is the World Leader in Live Event Programming, and producers of some of television's biggest events including the American Music Awards, Dick Clark's New Year's Rockin' Eve, the Billboard Music Awards, and the Academy of Country Music Awards. DCP needed a strong visual system for their corporate sales presentation that accurately depicted the brand's rich content. A circular motif (inspired by the company's primary identity) was developed into a fluid branding system that showcases the events as well as the relevant broadcast and social figures needed to communicate to potential sponsors. The presentation concludes with a customized '360 degrees of activation' wheel allowing potential sponsors to experience what a custom activation thread would look like for their brand.
Creative Director: Edward M. O'Hara
Digital Sponsorship Presentation, Look Tools Kit

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