'SWORD' is the official yearbook of the Cleveland Cavaliers. Every year the team puts out this magazine that includes player bio spreads and a selection of feature articles covering off on all things Cavs. The team reached out to Dub Creative to help establish a creative vision for the publication in addition to building out a look feel for the player profiles and features.
Also included in this case study is the brand identity for 'Wine & Gold' a game-centric Cavs podcast that takes a deep dive look at the team on the court.
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Client:
Kevin Johnson, Senior Art Director
Cleveland Cavaliers
