Largely considered as the culminating event on the annual racing calendar, the Breeders Cup is a series of Grade I thoroughbred races featuring the best horses from around the globe.
As part of a continued effort to properly reflect this prestigious event, the Breeders' Cup needed a modernized wordmark that would work across all applications. The result - a clean serif that ensures legibility and versatility in situations including the the annual World Championship identity which takes on the look and feel of the host track.
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Brand Refresh, Event Brand Identity, Brand Standards Guide
