The Bowling Green Hot Rods of the Midwest League are a Class A affiliate of the Tampa Bay Rays who were in search of a cleaner, modern look to inject renewed energy into their brand. The result is a suite of marks that pays homage to the team's past while positioning them toward a bright new future. The new look also reimagines what a 'Hot Rod' means to today's generation.
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Creative Director: Edward M. O'Hara
Brand Identity
