The Big Sky Conference is a Division I collegiate athletics conference located in the western United States. The conference includes 11 full-time members in addition to 2 football affiliates. Headquartered in Ogden, Utah, the conference spans across nine states and is the largest geographically of any collegiate conference.
Following extensive qualitative and quantitative research, a new brand identity and messaging platform was created for the Big Sky Conference. 'The Heart of the American West' aptly describes the lush and endless landscapes that make up the conference. Through genuine values and authentic dreams, the new identity conveys the expansive aspirations of the student athletes it embodies.
Following extensive qualitative and quantitative research, a new brand identity and messaging platform was created for the Big Sky Conference. 'The Heart of the American West' aptly describes the lush and endless landscapes that make up the conference. Through genuine values and authentic dreams, the new identity conveys the expansive aspirations of the student athletes it embodies.
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Creative Director: Edward M. O'Hara
Brand Identity, Positioning, Look Tools Kit, Brand Book, Brand Standards Guide
