The America East Conference is a Division I collegiate athletics conference based in the norhteastern United States and headquartered in Boston, Massachusetts. It is comprised of nine member schools. The conference provides its member schools and their athletic programs a platform upon which student-athletes can achieve both collegiate and life success through the promotion and nurturing of their 3 brand pillars - Academic Achievement, Leadership On and Off the Field, and Athletic Excellence.
The evolved America East Conference brand represents the culmination of an almost yearlong examination of the conference's position within the collegiate sports landscape. "Building The Complete Student Athlete" is the conference's new positioning and communicates the America East's commitment to championing the development of student athletes who excel both academically and athletically. The new brand features the 3 brand pillars the America East is built upon in a bold, contemporary identity that is youthful, progressive and forward leaning toward the future.
Creative Director: Edward M. O'Hara
Brand Identity, Positioning, Look Tools Kit, Brand Book, Brand Standards Guide