Each and every spring as the League looks toward a new season, the NFL community comes together at the NFL Draft.
It’s the one time of year where the collective 32 clubs unite with the common goal of bettering their team. The prospects who have given their all to get here will have their moment to shine, but for these young men it’s so much more than the moment they hear their name called. It’s their parents driving them to practice, their coaches’ words of encouragement and the countless friends and family who together, have supported them throughout their journey. The 2025 NFL Draft thematic celebrates the entirety of that process. A process built by community.
Roles & Responsibilities:
Art Direction
Style Guide Development, Theater & City Decor, National Tune-In Campaign, Collateral
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Global Brand and Consumer Marketing Leadership Team: Tim Ellis, Marissa Solis
Creative Leadership: Chris Stackhouse, Stephanie Borgese
Design Team: Robert Bourke, Travis Vargas, Cameron Etheredge
Project Management: Finn McCarick, Gray Goldfarb
Production Director: Pete Dorfman
Director of Photography: Annie Sullivan
Retouching: JC Hernandez
Local Artist Collaboration: Ike Wynter (Milwaukee, WI)
Theater Production: C3 Presents
Print Fabrication / Installation: BlueMedia
Print Fabrication / Installation: BlueMedia
Event Presentation: Van Wagner
Wayfinding: TwoTwelve
Special Thanks to the NFL Events Team: Peter O'Reilly, Jon Barker, Carly Slivinski, Kelsey Pietrangelo, Erin Jahn, Nicki Ewell
Sponsorship: Marc Grelsamer
To bring authenticity to our community driven thematic, we commissioned local Wisconsin wood artist, Ike Wynter to build all 32 team logos for the Player Walkway. The color you see in these marks is from the wood itself. Ike doesn't use any paint or stain in his work, only the shades of color he finds. We used a 1-5 grading scale to achieve the lights and darks in each mark staying true to each club's brand guidelines. Ike works exclusively with reclaimed wood that he finds on the side of the road...old furniture, dressers, etc. so not only were we able to use a local artist, but all the materials sourced came directly from the Wisconsin community.
The collaboration was a massive hit. Travis Hunter, the Jaguars' number 2 overall pick set the tone as he ran down the hallway and smacked the Jaguars logo. The trend continued throughout the first round with several other prospects following suit once their name was called. The unique collaboration garnered significant media attention including CNN, ESPN, Sports Illustrated, Yahoo and NFL Network.
