Revered as one of the greatest collegiate basketball conferences ever assembled, the ACC was looking for a new approach to capture the identity for it's signature annual event, the Men's Basketball Tournament. An abstract, aspirational depiction of the ACC Trophy was decided on as the central graphic. The identity also extends to all member school color schemes, allowing each institiution to have a line of fully customized merchandise and apparell.
Creative Director: Edward M. O'Hara
Brand Identity
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